2AO Nation Issue 2, August 2014 | Page 11

Finding the right programs to support can be a difficult and time-consuming process. As a service to the industry, the Youth Shooting Sports Alliance (YSSA) identifies youth shooting sports programs with the greatest potential return on investment and prioritizes them based on criteria such as program quality, potential for growth and participation levels.

The YSSA has established a sound

foundation in providing product

support for priority youth shooting

sports programs by working with

some of the most respected

manufacturers in the industry.

Ron Coburn, former Chairman and CEO of Savage Sports Corp. and a longtime supporter of youth programs, said “ It is extremely important that the individual regional shooting sports programs are properly equipped with current products that are safe, easy to handle and user friendly, so as to encourage youth to participate and enjoy the sport with the best technology available. Our industry has always been supportive of youth programs and we are particularly proud of YSSA and their proactive shooting initiatives.”

The Youth Shooting Sports Alliance (YSSA) also makes selected shooting sports equipment items available on loan to qualified youth shooting sports programs. The inventory of firearms available for loan currently stands at nearly 800 and includes rifles, shotguns and pistols. YSSA also loans BB guns and archery equipment to youth programs. Tom Taylor, Senior Vice President of Sales and Marketing for Mossberg, states “We have enjoyed our relationship with the Youth Shooting Sports Alliance and we are particularly excited about their recent partnerships with prominent conservation organizations to support their respective youth program activities with loaner Mossberg shotguns.”