27th NRCE E-MAGAZINE | Page 24

FEATURED ARTICLE

Has covid _ 19 changed the way we serve our customers ?

During those challenging times when every single customer is even more important than ever , we ’ ve had to rethink about the ways we run our businesses , how we fit in our society and the meaning of our lives .
The pandemic has changed the structure of everything , how we experience every moment in our lives , from our we shop to how we work , however has it really changed how we serve our customers ? If organizations truly show they care for their customers and their employees and put them in the middle of everything they do , even in the midst of such a turbulent period , you can be sure to come on top .
Claire Boscq-Scott
Founder and CEO The Busy Queen Bee
10 Tips to remember to serve your customers before , during and after the pandemic :
1 . Train , train , train and train again … training seems to be the first thing to be cut off the budget ! Stop seeing training as a COST instead of a BENEFIT , if you don ’ t train your staff how are they expected to perform ? Now is the time to put more time and money into your training strategy …
2 . According to Shannon Kohn ; 55 % of a person ’ s opinion is driven by the physical appearance , the first impression what you see whether you are wearing a mask or picking up the phone , smile , build rapport , you never get a second chance to make a good first impression …
3 . Listen , mindfully listen to your internal and external customers , be present and receptive . Listen to what they are saying and what they aren ’ t ; listen to what they want and what they really need are often different things .
4 . Go even deeper than empathy , bring compassion . Compassion is not only you feel the pain of the other person but you are going to do everything in your power to help them .
5 . Make it personal , remember emotions are running high and you need to make them feel they are not a number but a person who may be scared , stressed , and anxious so connect
24 27TH NATIONAL RETAIL CONFERENCE & STORES ASIA EXPO 2021 AUGUST 12-13 , 2021