After all ,
according to an interview with HubSpot ’ s Carl Pieri on the Narrato blog , “ Most content creators know that the longest part of creating content is the research that goes into this . Writing about something you know well ? Usually takes no time at all . Writing about something you know little about ? Total drudgery .”
Now , I ’ m pretty sure you ’ ll get some inspiration from what I ’ m going to outline below , but first I want to reiterate just how powerful content marketing can be when it comes to generating leads and converting them into customers . If you ’ re not there yet , learning how to be a content marketer is something into which you need to invest time and resources .
Remember , content marketing can come in many different forms . Yet , the goal of it all is to provide value to your target audience , educate them about your services or products , and then convince them that they need what you have to offer .
You won ’ t succeed if you don ’ t have content marketing ideas that will grab your audience ’ s attention and make them take action .
That ’ s why yours truly created this uber-cool list of 27 content marketing ideas that you can use to build momentum in your marketing campaigns .
Ready ? Let ’ s get into it .
Why Do You Need Killer Content Marketing Ideas ?
In its most basic sense , the right kind of content increases awareness about what you do , so it ’ s easy to find online when people are searching specifically for things you offer . You need excellent content marketing ideas combined with high authority backlinks to increase your Google ( and other search engines ) performance .
The two together have the power to potentially bring in significant numbers of new visitors to your company ’ s website .
Of course , most ideas you have these days have already been thought of by someone else . Put in the keyword of your choice in any search engine and hit enter . You ’ ll discover many articles out there already ranking for that keyword .
This means that , in addition to killer content marketing ideas , you need an overall content strategy . Once you ’ ve got your strategy in place , you need to use effective tactics to ensure that your content marketing ideas get seen by the maximum amount of relevant people as is humanly possible .
Let ’ s get into the tactics now .
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