A message from
Brigitte Perreault | CEO IGNYTE
25 WAYS TO HELP THE PLANET
Helping organizations move to an ethical and sustainable future
Designed for : CEO ’ s and Employees
Great leaders build ethical cultures and businesses .
While it is unrealistic to think a company can become fully sustainable overnight , all organizations can begin moving in the right direction .
Our interactive guide leads you along the path to becoming a better business – for you , your employees , and the world we live in . It will help you discover your moral purpose and create a mission that engages employees , inspires customers , and helps protect the planet – proving that doing good and making money are not incompatible .
If haven ’ t yet begun , your ethical journey should become dominant in your company ’ s communications strategy ( internal and external ), helping to show you are evolving and committed , and to set you apart from your competition .
To be authentic , genuine and become a true part of a company ’ s culture , ethical practices must be supported from the top down .
This said , if you are a business owner or leader : this guide will provide you with an action plan for the new market reality , and the tools to start making a difference .
If you are an employee and work for an organization that needs change : this guide will give you the ammunition you need to lobby the decision makers and present a robust case for adopting an ethical approach to the business .
Enjoy the journey !
Brigitte Perreault | CEO | Ignyte Transformational Media Ethical Business Approach [ EBA ] Educator | Consultant 310.920.4810 | bp @ ignyte . world