8 .
UPGRADE YOUR ( ETHICAL ) MARKETING AND COMMUNICATION
Companies with compelling and authentic stories to tell gain greater trust and engagement with customers , resulting in more sales , more ethical products , playing an important role in your ‘ internal circular message ’.
Define your story , define your ‘ internal circular message ’.
Ensure that all the company ’ s target audiences , e . g . employees , suppliers , vendors , shareholder ( if publicly traded ), and board member , as well a community and governmental leaders receive periodic updates on the company ’ s strategy .
It is also important to set goals and timelines that can be monitored and adjusted , if necessary . ( These should also be shared along with the updates )
Contributes to achieving : SDG # 8 Decent Work and Economic Growth SDG # 12 Responsible Consumption and Production