PROTECTING PROFIT – ETHICALLY
D O I N G T H E R I G H T T H I N G D O E S N ’ T H A V E T O M E A N L O W E R P R O F I T S
The importance to both customers and employees of being associated with higher ethical practices has never been greater and will continue to be a differentiator for decision-making . Customers are expecting ( or demanding ) transparency , and have the right to the ‘ behind the scenes ’ of corporations .
Therefore , acknowledging and responding to this market dynamic will protect your long-term profits . Especially during COVID and post COVID , this is an opportunity to make changes and steer your BRAND purpose – and marketing strategies - in the right direction .