24OurMusic Magazine December 2014 | Page 29

" PURE LUCK X IS A MONTREAL BASED CLOTHING BRAND THAT CREATES PIECES THAT LIVE AND BREATH THE CITY WE COME FROM. EVERYTHING FROM OUR “C’EST MA VILLE” COLLECTION, TO OUR “MONTREAL” BEANIES WERE INSPIRED BY THE CUL TURE THAT WE SEE 24OURMUSIC " EVERY DAY. 29 – Pure Luck X