DOVE BEAUTY CAMPAIGN
The Dove Beauty Campaign has been arguabley one of the most viral campaings by most beauty companies, this pioneering campagin involved asking Dove's primary consumer, women between the ages of 15-64 from all over the world questions about what beauty meant to them adn what were the social expectations and defintions of beauty and how they felt, compared to this.
As the campaign has progressed, the combined research and creative theme have melded the date and redesigned the entire foundation of their brand image around helping women to build their low self-esteem and distoreted perceptions of beauty wich are the root of several problems, such as depression, eating disorders and unhappiness.
By helping these girls and women become more confident and feel more beautiful, dove is doing a social good and associating its brand name with those positive feelings. It has becme more aimed at making people feel beter with what they already have versues what they do not have, and has really distinguished themselves as a result from other beauty brands.