2027 KeHE Summer Partnership Opportunities | Page 3

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TABLE OF CONTENTS

PREMIER OPPORTUNITIES

4. New! Hydration Hero 4. New! Perfect Pairing 4. Breakfast Sponsor 4. Coffee Additive Partner 5. Conference Bag Partner 5. Executive Update Ad 5. New Product Showcase 5. New Product Showcase Decal 6. Pop-Up Tasting Station 6. Ready To Drink Beverage Sponsor 6. Sample Station Partner

FEATURED OPPORTUNITIES

7. Customize Your Brand Exposure 7. After Show Party Mocktail Sponsor 7. After Show Party Title Sponsor 7. Bag Spotlight Display Partner 8. Broker Aisle Sign 8. Column Wrap Partner 8. Floor Decal Advertisement 8. Happy Hour Drink Sponsor 9. Happy Hour Snack Sponsor 9. Meter Board Brand Advertisement 9. Restroom Amenities CORE OPPORTUNITIES

10. Commercial Connections Webinar 10. Dedicated Email To Retailers 10. KeHE CONNECT ® Banner Ad 10. Retailer Connections Newsletter Banner Ad 11. Sponsored Social Media Post 11. Sponsored List 11. Sticky Ad

OPPORTUNITIES CLOSE & ASSETS DUE DECEMBER 31, 2026 *

* Deadline is determined by the individual partnership. Specs & assets deadline will be sent to the show contact provided when signing up.

If eligible for deduction, a paid invoice will be sent. If not eligible for deduction, an unpaid invoice will be sent to pay only by check or ACH / wire. Payment is due upon form submission to secure your partnership. Once confirmed and payment has been received, KeHE will follow up with a confirmation email including next steps and action items. Questions? Email: Events @ KeHE. com.

Exhibitors who distribute samples or place marketing materials, other than approved KeHE sponsorships, outside of their allotted booth space, including but not limited to common area tables and restrooms are subject to a $ 1,500 violation fee.

3 2027 KeHE Summer Show Partnership Opportunities