93 % |
age 35 + |
72 % college degree or higher
|
55 |
average age |
63 % female
|
|
Average
household
income of $ 223,700 *
|
79.8 % frequently purchase products from ads
seen in Rhode
Island Monthly
|
52 % hold onto their issue for one month or more
|
Female head of
household makes 84 %
of purchasing decisions
|