NON-SHOW BRANDS HOLIDAY SHOW BRANDS CONSUMER TRENDS HOLIDAY SHOW INFO treat
Merry
YOURSELF
What is the holiday spirit without a seasonal sweet? We are seeing a deliberate shift in how people celebrate: indulgence isn’ t disappearing; it’ s just becoming more intentional. As food ingredients change, consumers are reaching for higher-quality treats that feel worth it. This season, sweets display an evolution into wellness, with proteinpacked desserts and functional ingredients that continue to offer luxurious flavor, satisfying texture, and an ode to nostalgia. Lean into the season’ s sweeter side by offering customers a treat that satisfies both craving and curiosity.
MACRO TREND: PROTEIN POWER-UP
by the Mouthful
Pass the pastry plate proudly! Whether it’ s a midafternoon reset or a well-earned dessert next to a glowing tree, desserts are quintessential to a holiday celebration. Experience deep decadence through protein-rich nut butters and crunchy fruit bars or the buttery taste of toffee macadamia that lingers long after the last bite. This selection of treats taps into guiltless delights made from organic, plant-based, gluten-free, and natural ingredients. With tailored flavors and giftable packaging, consumers can explore their options while retailers are able to showcase multisensory textures and bites with benefits so that every crumb feels celebratory!
NEW KeHE supplier, BRITTLE-BRITTLE, is a family-owned Texas brand that has been crafting premium brittle for over 35 years. Their Gourmet Mixed Nut Brittle is handmade in small batches with honey, and a protein-packed nut combo of almonds, cashews, and pecans. All brittles are gluten-free and contain no artificial colors, flavors, or preservatives.