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THE SEASON
Seasonal sipping is buzzing with‘ how about another round?’ Beverages have become one of the most dynamic categories in food, shaped by consumers who want more from what’ s in their glass: hydration, gut health, and a sense of ritual. Consumers are embracing‘ drinking with purpose,’ where every sip is on double duty – flavor first, with benefits close behind.
At the same time, international beverage culture is influencing consumer tastes with European style aperitivo hour, exotic Asian fruit, and probiotic enhancers. For retailers, this creates the opportunity to showcase beverages not as simple refreshments, but as crosscategory pairings for seasonal hosting.
MACRO TREND: CRAVE THE WORLD &
RETURN TO REAL
In Good Spirits
From bright bubbles to aromatic blends, holidays give rise to functional beverages – think inspired infusions, adaptogens, and protein – alongside an appetite for at-home cocktail culture. Keep spirits high and glasses full, no matter what your holiday activities are. Elevate your joy-filled days by incorporating intentional caffeine, a palette-cleansing mint tea, or a festive flavored water that redefines hydration. Cheers!
WOOD STOVE KITCHEN: Mixer Glitter Mimosa This delicious Mimosa mixer combines tangerine and mango with FDA-approved edible glitter. It is highly concentrated, so just add a half ounce to one ounce to a glass of sparkling wine, seltzer, sparkling juice, or even lemon-lime soda.
BE SURE TO STOP BY THE NON-ALCOHOLIC PAVILION