NON-SHOW BRANDS HOLIDAY SHOW BRANDS CONSUMER TRENDS HOLIDAY SHOW INFO indulgent
WELLNESS
Wellness during the holidays is not about turning down celebrations; it is about sustaining the energy to enjoy them. Modern-day consumers want nutrient-packed products that uplift, nourish, and celebrate the moments between merrymaking. As ingredients are placed under a microscope, forward-thinking nutrition has resulted in creative and sustainable products, ranging from cozy broths to protein candy made for passing around. It is a category defined less by restriction and more by reinforcement – food that works for you, not against you is the optimal option alongside comforting holiday sides.
A Balanced Bite
While holiday shoppers are busy making their lists( and checking it twice), a wellness mindset might take a backseat to indulgence. For this reason, ingredient integrity and convenience are non-negotiable, especially for consumers juggling traveling and year-end entertaining. Retailers can highlight the sweet spot between celebration and showcasing products that offer wellness benefits, such as immune-healthy powders, portable soups, high-protein ice cream, and crowd-favorites like pretzels and popcorn infused with protein.
KeHE ELEVATE ® supplier, Akrrush’ s, Norwegian Bone Broth is high in collagen, gelatin, and amino acids that help repair the gut lining, reduce inflammation, and support muscle recovery. It also provides essential minerals like calcium and magnesium for bone health.
MACRO TREND: DESIGNING WELLNESS &
INFORMED SHOPPER
28 2026 KeHE Holiday Show & Trends | October, November, & December