2026 KeHE Advertising Overview | Page 30

KEHE SHOWS & EVENTS

SHOW ONLY DEALS PROMOTIONAL PROGRAM

The SOD Promotional Program is an exclusive, deep-discount program designed to provide eligible retailers quick access to the best KeHE deals during KeHE shows and events. Supplier participation is based on deal depth, sales history, GBB status, and the number of distribution centers where the item is stocked.
A minimum of deal depth of 25 % MCB is required to participate in the SOD Promo Program. The intent of Show-Only Deals is to provide the best possible, all-in pricing to independent retailers, eliminating the need for further negotiation.
EXCLUSIVE PROGRAM TO THE FOLLOWING ELIGIBLE RETAILER TYPES:
Independent Retailers, Regional Chains, Food Service, Vending, Airport, Specialty, Home Grocery Delivery, and Convenience channels.
CLICK HERE TO CONTACT OUR SHOWS & EVENTS PROMOTIONS MANAGER
30 | Advertising Overview