BUSINESS & MARKETING EDUCATION
MARKETING MANAGEMENT
Advertising and Sales [ Students may earn Articulated College Credit ] Intended audience: Grades 9, 10, 11, and 12 Credit: One trimester = 0.5 credit Major outcomes:
• Launch an advertising campaign for an existing business
• Write television commercials, radio advertisements, create billboards, and promote mobile apps for an existing business
• Master the selling process to gain an entrylevel sales position
• Understand consumer psychology through the selling process
Projects, activities, etc.: You and your team have been approached by a real business that needs help. Develop a successful advertising campaign to attract new customers. Everyone sells! Learn the eight steps of the sale and to earn a sales certificate, get college credit, and develop skills to get your first job. Instructional focus: Industry based examples, project-based learning, important job-based skills, and hands-on activities
Business Management [ Students may earn Articulated College Credit ] Intended audience: Grades 9, 10, 11, and 12 Credit: One trimester = 0.5 credit Major outcomes:
• Develop the skills to plan, lead, staff, organize and control a successful business
• Learn about successful business leaders
• Explore management fundamentals as well as business, marketing and financial practices and principles
Projects, activities, etc.: Enhance your management skills using a computer simulation to manage a small retail store: purchasing, pricing, promotion, staffing, and market research are all part of your management activities. Instructional focus: Case studies, group projects, hands-on activities Co-curricular Connection: BPA, DECA
Hospitality and Tourism [ Students may earn Articulated College Credit ] Intended audience: Grades 9, 10, 11, and 12 Credit: One trimester = 0.5 credit Major outcomes:
• Perform event planning in the hospitality sector
• Business to business selling
• Travel and Tourism Bureau rebranding
• Developing 21st century skills Projects, activities, etc.: Take on the role of a sales representative for a destination management company and develop events that will engage a large group arriving for a special event. You have been hired to rebrand a city’ s Travel and Tourism Department and creatively market the city as a tourist destination. Instructional focus: Industry-based examples and project-based learning that emphasize essential job skills through hands-on activities. The focus is on fostering creativity, innovation, communication, and collaboration. Co-curricular Connection: DECA
Marketing [ Students may earn Articulated College Credit ] Intended audience: Grades 9, 10, 11, and 12 Credit: One trimester = 0.5 credit Major outcomes:
• Discover the exciting world of marketing
• Team-based real-world projects and activities
• Conduct school-based survey
• Develop an innovative marketing plan and new brand
Projects, activities, etc.: Your team’ s task is to develop a new brand and develop a marketing plan that will make it competitive in the marketplace. Another team project involves identifying an issue, delivering a survey and making recommendations that have a meaningful impact within your school. Instructional focus: Realistic projects, teambased learning, collaborative assignments, hands-on activities that focus on innovative business skills, build problem solving and communication skills. Co-curricular Connection: BPA, DECA
Entrepreneurship [ Students may earn Articulated College Credit ] Intended audience: Grades 10, 11, and 12 Credit: One trimester = 0.5 credit Major outcomes:
• Learn how to start your own business
• Explore business opportunities available to entrepreneurs
• Complete the steps necessary to develop a business plan
Projects, activities, etc.: Create a business plan to start your own business. Instructional focus: Hands-on activities, guest speakers, case studies Co-curricular Connection: BPA, DECA
Honors Business Internship Program Prerequisite / Selection process: Application and interview required Intended audience: Grade 12 college and careerbound students pursuing business careers Credit: Up to three credits available( 0.5 credit per trimester for seminar, 0.5 credit per trimester for work); students enroll for up to three trimesters which is preferred by employers / internship sites Major outcomes:
• Paid business career experience
• Leadership development
• Development of business / computer skills
• Service / volunteerism
• Career development
• Communication skills
• Financial literacy Projects, activities, etc.: Develop a career portfolio, attend leadership conferences, participate in community and school service projects, and compete in business related competitions through BPA Instructional focus: On-the-job training, individualized career development and hands-on activities using Microsoft Office Co-curricular Connection: BPA
Honors Marketing and Management Internship Program Prerequisite / Selection process: Marketing, Advertising and Sales, or Business Management recommended; application and interview required Intended audience: Grade 12 college and career-bound students pursuing marketing and management careers Credit: Up to three honors credits available( 0.5 credit per trimester for seminar, 0.5 credit per trimester for work); students enroll for up to three trimesters which is preferred by employers / internship sites Major outcomes:
• Initiative and self-direction
• Critical thinking and problem solving
• Communication and collaboration
• Financial literacy
• Leadership development
• Community service
• Creativity and innovation Projects, activities, etc.: Take on the role of designer, buyer, advertiser, and sales person as you try to create, order, market, and sell your product. Prepare yourself for a real job interview. Learn about how to manage your personal finances. Plan your future career and education. Instructional focus: Seminar class, on-the-job training and management of the school store Co-curricular Connection: DECA
38 High School Registration Guide