MKT-207 |
Principles of Marketing |
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Introduces the core concepts and practices that guide marketing decision-making in corporate, global, and digital | |||
contexts. Students explore how organizations create value through understanding consumers and markets, | |||
designing customer experiences, and developing effective offerings. Topics include consumer behavior, product | |||
and brand management, marketing research, integrated marketing communications, pricing strategies, and the | |||
application of marketing concepts to real-world business problems. |
3.00 |
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MKT-305 |
CRM Technology and Strategy |
Focuses on how organizations use CRM systems across departments to manage customer data, support marketing and business decisions, and build relationships. Students gain hands-on experience with Salesforce and |
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explore additional CRM platforms. |
3.00 |
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MKT-322 |
Professional Selling |
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Sales is one of many channels in the marketing mix used to reach potential consumers. In this course, students | |||
will learn how to use customer analytics, prospect for customers using email and social media, and provide value | |||
to meet individual customer needs. There will be an opportunity to sharpen negotiating, presentation, and | |||
listening skills relevant to sales roles and future job interviews across various industries. |
3.00 |
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MKT-333 |
Integrated Marketing Communication |
Addresses how integrated marketing communications coordinate offline and online promotional tools to build brand awareness and engagement. Students analyze advertising, digital media, public relations, and sales promotion from an integrated perspective of targeting, planning, execution, and evaluation. Coursework includes developing an integrated advertising plan and the opportunity to complete HubSpot Digital Advertising |
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Certification. |
3.00 |
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MKT-334 |
Consumer and Buyer Behavior |
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The foundation of successful marketing must begin with a consumer-first model. This course will introduce | |||
concepts developed in psychology, economics, and sociology as they relate to consumer and buyer behavior. | |||
Students will explore the consumer decision process and behavior models while evaluating the sociocultural and | |||
environmental influences that impact purchasing decisions. Students will then translate these findings into efforts | |||
marketers can employ to build relationships and engage with their target market. |
3.00 |
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MKT-4000 |
Marketing Research & Analytics Capstone |
Emphasizes market research and analytics methods used to identify target markets, understand customer needs, and support innovation. The courese focuses on primary and secondary research, data analysis, and applying insights to marketing decisions. The course culminates in a primary research project suitable for submission to the University |
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Research Conference. |
3.00 |
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MKT-410 |
Digital Marketing and Applied Strategy |
Analyzes how digital technologies shape consumer behavior and how organizations use digital channels to reach, engage, and convert audiences. Through case analysis, students explore outbound and inbound marketing, mobile marketing, privacy, and performance metrics used to evaluate digital campaigns. Coursework includes |
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professional certification and the development of a digital marketing strategy. |
3.00 |
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MKT-437 | |||
Special Topics |
This course provides an in-depth examination of selected topics in marketing not regularly covered in the curriculum. Course content varies by offering and may include emerging technologies, industry trends, or specialized marketing practices. Emphasis is placed on applied learning through projects, cases, or workshops. |
3.00 |
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MKT-438 |
Social Media Marketing |
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Explores how organizations use social media platforms to engage audiences and build relationships across the | |||
customer journey. Students examine social media strategy by platform and business objective, analyze audience | |||
behavior, and apply best practices for content and community management. Coursework includes social media | |||
audits, content creation, and exposure to industry-standard social listening and monitoring tools. |
3.00 |
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MKT-441 |
Marketing Internship |
This is a 120-hour work experience designed to afford the student a practical experience in the application of |
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business techniques and practices. |
3.00 |
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