2026-2027 Catalog | Page 397

Gwynedd Mercy University 2026-2027 University Catalog
MBA-510
Fundamentals of Economics
This course surveys topics in macroeconomics and microeconomics. Topics explored are scarcity, inflation, unemployment, interest rates, monetary policy, fiscal policy, market structures, the world economy, and current
economic problems.
1.00
MBA-520
Fundamentals of Marketing
This course provides the basics fundamentals of marketing management and strategy. Emphasis is placed on a strategic marketing plan, effective marketing Decisions and how consumer behavior drives market research and
effectively communicating value.
1.00
MBA-530
Fundamentals of Finance
This course provides the basics fundamentals of corporate finance. Emphasis is placed on firm valuation using time value of money and financial structure through capital budgeting. Corporate decisions to increase stock value with an understanding of risk verses reward. The course also evaluates the impact of liquidity, solvency and
profitability in creating shareholder value.
1.00
MBA-540
Mathematics and Statistics
An overview of the quantitative fundamentals needed to successfully begin the MBA program. Course topics
include: basic math, algebra, probability, analysis of variance, and basic statistical procedures.
1.00
MBA-550
Fundamentals of Management
This course describes the general nature of management in terms of management levels, functions, roles, and
skills.
1.00
MBA-600
Ethical Decision Making / Corp Social Resp
This course involves the study of ethical theory, values formation, ethical decision-making and corporate social
responsibility policy formation within the context of management and leadership.
3.00
MBA-610
Strategic Management
This course will examine strategic management and its importance to the business organization. The student will examine the relationship of strategy and organizational objectives. The course material included the creation and use of the SWOT analysis and the formulation of corporate, competitive and functional strategies. The student
will utilize their assigned companies to complete related assignments.
3.00
MBA-620
Accounting for Decision Makers
An examination of contemporary accounting issues for managers. Issues related to the principles, techniques, and uses of accounting in the planning and decision making in organizations are studied. The use of information technology plays a key role in this course. Areas of emphasis include the budgetary process, performance
evaluation techniques, product costing methods, constraint management, and ethics.
3.00
MBA-630
Marketing Planning
This course presents marketing from a strategic management perspective. Emphasis is placed on strategic evaluation of internal( marketing mix) and external( competitive, economic, social) forces. The course will lead
students through the marketing management process to the creation of a strategic marketing plan.
3.00
MBA-640
Managing Business Operations
The course examines problems faced by the operations manager in the planning operating and controlling of the production of goods and services. The major topics covered in the course include planning and analyzing operations, forecasting, inventory management, quality control and improvement, facility layouts, and supply
chain management.
3.00
MBA-650
Managerial Finance
This course focuses on the management of economic resources and financing sources to enhance returns to the business entity. Skills developed include: cash flow management, profitability analysis, debt management, control of receivables, capital and operational budgeting and other asset / liability management tactics. This course will be a survey of advanced accounting and finance for managers stressing the analysis of principles and practices of the finance function. Emphasis is on financing methods for internal and external ventures and innovations, capital
budgeting, and research and development( R & D) portfolio analyses.
3.00
400