Tourism Fernie 2025 Annual Report
Social Media Channels
Facebook Fans – 53,377(+ 2,877 YoY) Instagram Followers – 31,103(+ 3,303 YoY) Youtube Subscribers – 3,315(+ 150 YoY) TikTok Followers – 2,220
Tourism Fernie’ s social media channels keep our fans and audiences continually aware of Fernie’ s scenic beauty, upcoming events, things to do, latest snow dumps or the beauty of changing seasons, community stores, and more.
Our main channels( Facebook & Instagram) saw a rise in content interactions, as well as steady growth in organic follower and fan numbers. This reflects not only an increase in audience size, but stronger engagement with the stories, experiences, and partners we highlight throughout the year.
Social media continues to evolve at a rapid pace, with changing algorithms, emerging content formats, and shifting audience expectations. The digital landscape demands flexibility, creativity, and a willingness to adapt. The staff at Tourism Fernie remain committed to staying ahead of these changes- monitoring trends, exploring new tools, and refining best practices to ensure our content remains relevant and impactful.
Here are a few examples of how Tourism Fernie has showcased member businesses in our social media posts:
82 Report for 12 month fiscal period of January – December, 2025