2025 Tourism Fernie Annual Report 2025 | Page 74

Tourism Fernie 2025 Annual Report
Mountain Biking BC
Mountain Biking BC is a stakeholder-led initiative to develop a robust brand and marketing platform that accurately reflects BC’ s mountain biking communities, culture, and its diverse experiences while advocating for sustainable trail stewardship and respecting First Nations rights and title.
Mountainbikingbc. ca
Fernie Nordic Co-op – CWSAA
Individual community co-op opportunities in partnership with Canada West Ski Areas Association( CWSAA) were available based on funding applications. Tourism Fernie engaged in a digital campaign( META & Connected TV) in AB, BC & WA resulting in 459K impressions and 9K clicks
74 Report for 12 month fiscal period of January – December, 2025