As prepared for the Annual General Meeting March 31, 2026
Sector Co-op Marketing Programs
The Destination BC Co-operative Marketing Partnership Program enables and encourages partnerships between experience-specific sector organizations, community consortiums and businesses, to create large scale provincial marketing campaigns that target AB, BC and select US markets. Tourism Fernie participates in those that align with the experiences offered locally for the traveller, allowing Fernie to be included in broader based initiatives that are hard for a small community to do on its own.
The BC Ale Trail
The BC Ale Trail is the ultimate guide to BC’ s craft beer communities, featuring a series of self-guided itineraries that showcase craft breweries, restaurants, activities, accommodations and more. Tourism Fernie worked directly with BC Ale Trail on a social media campaign, a content creator initiative(@ tyler _ mascsemniuk), along with refreshed video content for the Kootenay Rockies East Ale Trail. Direct campaign initiatives resulted in 319K impressions and 5.5K engagements.
Bcaletrail. ca
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