As prepared for the Annual General Meeting March 31, 2026
Consumer Email Newsletters
Tourism Fernie sent out 9 email newsletters in 2025 focusing on a variety of stories, promotions, things to do, event listings and more. By December 2025 the subscriber database grew to almost 27,000 contacts(+ 5,370 YoY).
Avg Open Rate: 37.78 %( 3.2 % above industry average) Avg Click Rate: 1.57 %( 0.5 % above industry average)
Report for 12 month fiscal period of January – December, 2025 59