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As prepared for the Annual General Meeting March 31, 2026
Iconic Fernie Mobile App
The Iconic Fernie mobile app was first launched in June 2022 as a free, interactive guide that helps visitors explore Fernie at their own pace. If features self-guided tours highlighting the town’ s history, culture, local businesses and natural landmarks. Users can collect rewards points by visiting participating locations and redeem them for local prizes, making it a fun and engaging way to discover Fernie.
Total app downloads in 2025: 1,292( Lifetime: 7,181) I Total App Launches in 2025: 5,053( Lifetime 26,004)
The App was promoted in local print with a ½ page ad in the Claris Media Fernie Summer Guide 2025 and in the Fernie & Elk Valley Cultural Guide.
Visit iconicfernie. com to learn more about the app and to download it.
Top 10 Most Viewed Locations: 1. Fernie Visitors Centre 2. Fairy Creek Falls 3. Fernie Distillers 4. Maiden Lake 5. James White Park 6. Historic Downtown Fernie 7. Annex Park & The Duck Pond 8. Fernie Museum
9. Montane Hut via Easy Beaver
10. The Arts Station & A Hardy Town Sculputre
Explore Fernie’ s self-guided tours with the free mobile app!
Themes Include: Taste of Fernie | Family Fun | Nature Walks Heritage | Best Views | Art Walk | Heritage Pubs Choose to collect points to redeem for local rewards.
Scan the QR code or visit iconicfernie. com to download the free app.
Report for 12 month fiscal period of January – December, 2025 55