As prepared for the Annual General Meeting March 31, 2026
Year-round Destination Campaigns
Explore™ Magazine( CAN)
Tourism Fernie launched a year-round multichannel brand-awareness campaign with the Explore™ Magazine- an award-winning print & online publication devoted to informative storytelling set in the Canadian outdoors. The magazine has a Canada-wide distribution with key focus in ON, BC & AB.
The multi-channel campaign consisted of 4 seasonal full-page print ads, 2 online articles, 4 email display ads, 2 email shout-outs and 4 social media shout-outs.
Total Campaign Impressions: 882,529 Online Articles:
August 20, 2025: Epic Autumn Adventures: 3 Ways to Fall in Love with Fernie, BC
Report for 12 month fiscal period of January – December, 2025 51