Tourism Fernie 2025 Annual Report
Seasonal Destination Campaign – Fall
Tactic 1 – Global TV 15s video ad running on linear TV at Global TV for 4 weeks in Alberta. Impressions: 1,440,000 I Occasions( spots aired): 71
Tactic 2 – Radio
Tourism Fernie partnered with Calgary’ s 101.5 TODAY RADIO for their Stay & Play promotion which consisted of 2 parts. Part 1 was a 2-week campaign with the hosts promoting a Fernie Stay & Play contest, where listeners could enter into a draw for a $ 200 credit from Tourism Fernie towards lodging in Fernie. Part 2 was a 2-week Fernie destination messaging delivered via a 30s radio spot.
Impressions: 72,565 I Website Traffic from Streaming: 1,600
Destination Radio Script: Your Fall escape is in Fernie, BC! Just a 3-hour drive from Calgary, Fernie is like stepping into a national park – minus the crowds. Explore over 400 kilometres of trails, hike and bike under golden larches, stroll historic downtown, all with 360 Rocky Mountain views! No need to break the bank either- Fernie offers big adventure for a smaller price tag, with fall lodging from $ 169 a night, plus specials when you stay longer! Plan your perfect fall getaway at Fall for Fernie Dot Com!
Note: A winner was drawn on-air by the radio hosts and contacted by Tourism Fernie, unfortunately they were unable to make the trip to Fernie due to personal circumstances.
Tactic 3 – Meta & Google Digital ad campaign on Meta & Google to key markets in Canada and US to inspire overnight visitation in the fall season.
Impressions: 1,202,523 I Video Thru Plays: 190,055 I Clicks: 29,953 I Cost per Click: $ 0.78
48 Report for 12 month fiscal period of January – December, 2025