Tourism Fernie 2025 Annual Report
2025 Marketing Activities Undertaken:
Seasonal Destination Campaign – Winter
Tactic 1 – Global TV
Two 15s video ads- one focusing on misc. winter activities and the other one ski-focused, running on linear TV in AB, SK, MB, and BC – Vancouver and ON – Toronto for 4 weeks.
Occasions( Spots Aired): 179 I Impressions: 4,861,800
Tactic 2 – Streaming & Connected TV( US)
20s ski-focused video awareness campaign running on miscellaneous streaming and connected TV channels in select metros in these US markets: Montana, Washington + Portland( OR).
Impressions: 247,617 I Video Ad Completion: 98.75 %.... and 500 + more channels in inventory to choose from.
Tactic 3 – Meta & Google
Digital ad campaign on Meta & Google to key markets in Canada, US, AUS and in UK to inspire ski & stay visitation in the winter season.
Impressions: 2,111,066 I Clicks: 32,780 I Cost per Click: $ 0.37
40 Report for 12 month fiscal period of January – December, 2025