Tourism Fernie 2025 Annual Report
Fernie’ s Brand
Small town charm. Big mountain adventure.
Cool, small-town charm: Fernie’ s funky main street with its turn-of-the-century brick buildings framed by postcard-perfect mountains provides this rugged and unpolished little town with a unique charm.
Mountain culture
From the pick-up trucks and mountain bikes that travel its streets, to the ski bums and guide shops that line them, Fernie’ s distinct mountain culture is evident at almost every turn.
Stunning scenery
Fernie is a magnificent outdoor setting from which to experience the beauty and majesty of the Canadian Rocky Mountains.
Uncrowded, wide-open spaces
Fernie’ s vast landscape, rural mountain setting and small population offer an atmosphere where well-being thrives.
Authentic and real
Fernie is a casual, comfortable, and laid-back place where a local community still thrives. A community first, destination second, Fernie is not a packaged experience for the massmarket tourist.
Adventurous and outdoorsy
Fernie is a place where adventure-seekers, mountain enthusiasts and outdoor lovers of all kinds come to experience the stunning natural surroundings and range of fresh-air activities.
Down-to-earth
Fernie’ s residents are humble, honest, natural and welcoming, with a resiliency that stems from their hard-working roots.
Enduring history Fernie has a rich history that is alive and thriving to this day.
Community-minded
Fernie’ s people work together for the betterment of their town, its residents and its visitors. They take pride in their community and welcome visitors who share their values.
Euphoric
Fernie is an escape from the hurried pace of everyday life. It provides euphoric experiences to its visitors and residents through unique moments of anticipation, achievement and the beauty of its natural surroundings.
Photo Credits: Claudia Bastien, Vince Mo, Nick Nault, Tourism Fernie( Lizzy Reimer & Kate Wienburg)
TourismFernie. com / tourismfernie @ tourismfernie @ ferniebc / tourismfernie
2 Report for 12 month fiscal period of January – December, 2025