As prepared for the Annual General Meeting March 31, 2026
Value of Tourism 2024 Value of Tourism – A Snapshot of Tourism in BC
This information provides insight into the annual economic value of tourism in British Columbia. This snapshot was recently released and produced by BC Stats for Destination BC.
TOTAL TOURISM REVENUE
Tourism revenue measures the money received by businesses, individuals, and governments due to tourism.
+ 4.2 % Over 2023
RISM2024 $ 2.1 Billion
$ 23.0 VALUE Billion 2024 OF TOURISM VALUE OF TOURISM
A Snapshot + 4.6 % 2024 ANNUAL of Tourism REVENUE in A BC Snapshot of Tourism in BC
Gross revenue including consumer taxes. Revenue is reported in nominal values, meaning in current prices.
TOURISM PROVINCIAL / MUNICIPAL TAX REVENUE
From 2023
TOURISM PROVINCIAL / MUNICIPAL TAX REVENUE SS DOMESTIC TOURISM PRODUCT EMPLOYMENT TOURISM GROSS DOMESTIC TOURISM PRODUCT BUSINESSES
ation
.
113,760
rovincial economy as a whole GDP was for up the + 1.2 % provincial economy as a whole was up + 1.2 % 024, tourism contributed 3 % over or nearly 2023 $. In 8.02024, tourism contributed 3 % or nearly $ 8.0 added to people the BC were economy employed, in as billion tourism-related measured of value added to the tourism-related BC economy businesses, as measured
were in operation in BC in 2024, a 0.4 % increase over 2023.
( in 2017 constant businesses dollars in 2024)., a In + 1.52024 through % increase, the over GDP tourism 2023( in. 2017 constant dollars). In 2024, the tourism
Number of tourism-related businesses in operation at a single industry’ s contributions were point in time above in 2024. those of all other rce industries. primary resource industries.
ingle tributions Number were of above jobs that tourism those spending of supports all other.
12.1 %
Recreation & Entertainment
RYING
19.5 %
s) Transportation
10.0 %
Retail & Other
ARY RESOURCE INDUSTRY
TOURISM WAGES
Retail & Other
GDP BY PRIMARY RESOURCE AND INDUSTRY SALARIES
10.6 %
Recreation &
-3.4% over 2023
27.5 %
Accommodation
ESTIMATED TOURISM EMPLOYMENT ROOM BUSINESSES
REVENUE
Based on 72 participating MRDT communities in 2024 and 2023.
113,760 16,925 $ 4.8 Billion
+ 3.0 %
Number Number of jobs of tourism-related that Over spending businesses 2023 supports in operation. at a single point in time in 2024.
Entertainment Recreation &
TOURISM
+ 4.5 % over 2023
Entertainment
Food & Food &
Beverage2024 in wages and salaries in 2024. in wages share of share and salaries of in 2024. Beverage
SHARE OF TOURISM tourism $ 5.2B OIL & GAS $ 5.2B tourism
TOURISM + 11.7 % from 2023
REVENUE BY employment GROSS DOMESTIC EXTRACTION PRODUCT + 6.4 % + 11.7 % from 2023 TOURISM BUSINESSES + 6.4 employment %
TOURISM EMPLOYMENT
SERVICE AREA Over 2023 Over 2023 by service GDP for the area provincial economy as a whole was up + 1.2 %
$ 4.9B 24.6 MINING % & QUARRYING
over 2023. In 2024, tourism
-3.4% over Transportation
( except oil contributed & gas) 3 % or nearly $ 8.0 $ 4.9B
2023 billion of value added to the BC economy, as measured through GDP( in 2017 constant dollars). In 2024, the tourism $ 3.0B industry’ s contributions AGRICULTURE were above those $ 3.0B of all other
1.8 % over 2023
& FISH
1.8 % over 2023 primary resource industries.
21.9 %
Tourism Gross Domestic Product
16,925
$ 5.0 Billion people tourism-related were employed businesses tourism-related
were in operation businesses BC 2024 in 2024, a, 0.4 a + % 1.5 increase % over over 2023 2023..
9.6 %
TOURISM WAGES
10.0 %
Retail & Other
2024 VALUE
BC’ s tourism 27.7 industry %
OF AND SALARIES paid
12.1 % BC’ s tourism industry paid 12.1 %
Food & Beverage
A $ Snapshot 8.0B of Tourism in BC $ Recreation 8.0B & 36.6 + 4.5 % over %
36.6 %
2023
Entertainment
16,925 19.5 % by service area
Transportation tourism-related businesses were in operation in BC in 2024, a 0.4 % increase over 2023.
Number of tourism-related businesses in operation at a single point in time in 2024.
21.9 %
Accommodation
= $ 1 Billion = $ 1 Billion
Accommodation TOURISM WAGES
1.6B
FORESTRY GDP BY PRIMARY RESOURCE INDUSTRY
AND SALARIES
10.0 %
& $ 1.6B
5 % from 2023 This information provides LOGGING insight into-1.5% the from annual 2023 economic value of tourism in British Columbia. Retail & Other want more information? data source want data more source information?
British Columbia’ s tourism economic data are For additional tourism research and industry insights,
BC’ s tourism industry For paid British additional Columbia tourism’ s tourism research economic and industry data insights are,
12.1 % produced in partnership with BC Stats, the Ministry of visit: destinationbc. ca / research-insights istry of visit: destinationbc. ca / research-insights produced partnership with BC Stats, the Ministry of nstant dollars( real GDP).
GDP is reported in 2017 constant dollars( real GDP Tourism)., Arts, Culture and Sport, and Destination BC. n BC.
TOURISM
$ 8.0B
Tourism, Arts, Culture Recreation and Sport &, and Destination BC. Industry calculated from To receive updates and opportunities, subscribe
To receive NAICS codes updates: Forestry and and opportunities Logging GDP by( 113 Primary),, Agriculture subscribe Resource Industry calculated from NAICS codes: Forestry and Logging( 113), Agriculture + 4.5 % over 2023
Data files are available through BC Stats $ and 5.0 the Billion
Entertainment to Destination BC’ s industry newsletter: destinationbc. e nd Gas Extraction( 211 to), Destination and Mining and BC Quarrying’ s industry( except newsletter and oil Fish and( 111 gas:, destinationbc 112)(& 212 114).), Oil and. Gas Extraction( 211), and Mining and Quarrying( except oil and gas)( 212). Data files are available through BC Stats and the
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BC Data Catalogue. in wages and salaries in 2024.
OIL & GAS EXTRACTION
+ 11.7 % from 2023 justments and updated data releases, the tourism economic Due to performance methodological indicators adjustments published and in updated 2026 should data not releases be compared, the tourism the economic values performance indicators published in 2026 should not be compared to the values ges have been applied retrospectively.
FEBRUARY 2026 Over 2023 published prior as all changes have been applied retrospectively.
MINING & QUARRYING( except oil & gas)
AGRICULTURE & FISH
FORESTRY & LOGGING
$ 1.6B
-1.5 % from 2023
$ 3.0B
1.8 % over 2023
$ 5.2B
$ 4.9B
-3.4 % over 2023
GDP is reported in 2017 constant dollars( real GDP).
GDP by Primary Resource Industry calculated from NAICS codes: Forestry and Logging( 113), Agriculture and Fish( 111, 112 & 114), Oil and Gas Extraction( 211), and Mining and Quarrying( except oil and gas)( 212).
= $ 1 Billion
$ 5.0 Billion
113,760 people were employed Transportation in tourism-rel businesses in 2024, a + 1.5 % increase o
Number of jobs that tourism spending supports.
share of tourism employment
FEBRUARY 2026
by service area
GDP for the provincial economy as a whole was up + 1.2 % + 6.4 over % 2023. In 2024, tourism contributed 3 % or nearly $ 8.0 billion of value added to the BC economy, as measured through GDP( in 2017 constant dollars). In 2024,
19.5 % the tourism industry’ s contributions were above those of all
Transportation other primary resource industries.
19.5 %
TOURIS
113,
people we businesse
Number of job
want m
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21.9 %
Accommodation
10.0
Retail & data source want more information?
British Columbia’ s tourism economic data are For additional tourism research and industry produced in partnership with BC Stats, the Ministry of visit: destinationbc. ca / research-insights
Tourism, Arts, Culture and Sport, and Destination BC.
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Report Data files for are 12 available month through fiscal BC period Stats and of January the – December to Destination, 2025 BC’ s industry 19 newsletter: desti
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