As prepared for the Annual General Meeting March 31, 2026
Book Your Trip Tool on TourismFernie. com
The Tourism Fernie website includes a Check-in Canada booking referral function / widget as a trip planning tool that shows local lodging availability, with filters for average rate / night, lodging type, amenities and a‘ Book Now’ button leading to the business’ s booking system encouraging visitors to book direct.
• Total Impressions: 138,738
• Unique Visitors: 11,363
• Direct referrals to accommodator booking systems: 663
• Value of booking referrals: $ 404,600
• Average length of stay searched for: 2-3 Days
• Average # of lead days: 30 Days
• Search Origin: 53.5 % Canada | 29.8 % USA 16.7 % Other Int’ l
• Referrals:
• Top 5 Countries: Canada, USA, AUS / NZ, Switzerland & UK
• Top 5 Canadian Cities: Calgary, Regina, Edmonton, Lethbridge & Saskatoon
• Top 5 US States: California, Montana, Colorado, Pennsylvania & Washington
FERNIE VISITOR INFO CENTRE( VIC) 2025 STATISTICS
The Fernie Chamber of Commerce operates the VIC under a fee for service agreement with the City of Fernie. A small portion of Fernie’ s overall visitors stop by the VIC for travel and visitor advice, brochures, maps and services, as well as hiking MT Proctor and Fairy Creek Falls. Fernie as a whole welcomes over 450,000 visitors annually, whether for leisure, group or corporate reasons.
Total Visitors to VIC in 2025: 31,759( Up 2 %)
Places of Origin: 29 % AB | 24 % BC | 14 % Other Canada 16 % USA & Mexico | 17 % Overseas
Length of Stay: 36 % Day Visit 19 % 1 Night 21 % 2-3 Nights 14 % 4-6 Nights 10 % 7 + Nights
Report for 12 month fiscal period of January – December, 2025 17