Tourism Fernie 2025 Annual Report
LOCAL TOURISM SUCCESS & SUSTAINABILITY
VISION
A vibrant and sustainable tourism destination built on respect, collaboration and authenticity
MISSION
Working together to manage and grow tourism sustainably for the betterment of our community and our visitors
GUIDING PRINCIPLES
Together We Are Stronger
Dynamic and proactive community, First Nations, government, and industry collaboration is the foundation to Fernie’ s tourism success.
Businesses Thrive Sustainably
Year-round tourism supports business prosperity thereby helping address many industry challenges while building a more sustainable economy for Fernie.
Authenticity Grounds Us
Local experiences are grounded in Fernie’ s small-town charm, hospitality, mountain culture, arts, scenery, adventure, heritage and 100 years of welcoming a diversity of visitors.
Benefiting the Whole Management, delivery and growth of tourism that benefits community and visitors alike.
A Respected Natural Environment
Respected and well-managed environment and landscape provides the foundation for Fernie’ s success in tourism.
Balance Sustains Us
We continually evaluate and seek a balance through our actions considering whether it is time to invite or manage, spend or save, communicate or listen, develop or protect / renew, act or reflect, and concentrate or distribute.
TourismPlanFernie. com
104 Report for 12 month fiscal period of January – December, 2025