WINTER GAINS
To maintain strength and energy levels throughout the busy holiday season, focusing on protein-rich foods beyond main meals is essential. Retailers should showcase how protein can be seamlessly integrated into snacking habits, providing a sustained energy boost all day long. Charcuterie meats, dips, and spreads present a prime avenue for a diverse range of convenient, protein-packed choices suitable for any occasion. From protein bars, baby food, or dog food, there’ s an endless opportunity for the whole family to partake in all-day protein this holiday season.
KeHE CARE Trade supplier, SimpleProtein, offers plantbased energy made simple. Its dark chocolate almond bars deliver a guilt-free indulgence, providing 12g of protein and 7g of fiber with less than 200 calories.
FESTIVE FUEL
The holiday season is a whirlwind of sugary treats and carb-heavy feasts, however, that doesn ' t mean health goals should take a backseat! Amidst the festive cheer, remember that protein-rich foods can be just as celebratory. For those on the go between gatherings, protein powders and shakes offer a convenient and satisfying way to stay fueled, preventing a mid-afternoon slump. Highlighting protein powders or shakes that can be mixed in with coffee is also a great way to ensure customers have the energy to enjoy all the festivities while staying on track with their nutritional needs.
Start the morning with Whole Moon plant beverages! Prioritize taste, texture, and nutrition with no added oils or chalky proteins, an almost-toogood-to-be-true drinking experience. Available in almond, oat, coconut, and pistachio.
FAST FACTS
Consumers are seeking value-added proteins that are easy to prepare and fit into various meal patterns.
43 % of consumers lean on nutrition drinks in place of meals, with 32 % of customers using nutrition drinks to stay full between meals.
Fitness energy drink consumption grew the fastest since 2023, up from 17 % to 22 %.
Source: Mintel
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