MINDFUL MERRIMENT
Consumers are taking a proactive approach to their health: prevention and longevity. Winter wellness essentials don’ t have to be quick fixes but can also help with preventative care, like preparing the body’ s defenses or indulging in soothing rituals to nourish well-being throughout the season. From vitamins and supplements to health and beauty care, retailers should look ahead to highlight these products this winter.
Pressed Juicery: Find your inner Zen with a calm shot, a soothing blend of ashwagandha, green tea extract, and tart cherry. With 20 % of daily magnesium, this refreshing sip is designed to promote relaxation and balance for both mind and body.
NOURISHED IN WARMTH
As the holiday season unfolds, the kitchen becomes a sanctuary of warmth, where the comforting aromas of lovingly prepared foods not only tantalize the senses but also contribute to our overall health and well-being. Home chefs are gravitating to more mindful ingredients, choosing wholesome options that bring both comfort and nourishment. Sharing these homemade dishes fosters a sense of togetherness and contributes to emotional wellness, making the simple act of cooking a vital part of holiday health.
Zoup! Chicken Bone Broth provides a wonderful, homemade flavor with minimal sodium content, allowing home cooks to take the reins of seasoning their dishes.
FAST FACTS
In the U. S., 51 % of consumers seek weight management claims and 42 % look for cardiovascular claims on better-for-you foods.
Holistic Health Approach: More consumers are viewing functional drinks as part of a broader health strategy. They seek not just hydration and energy but also benefits like inflammation reduction and anti-aging.
For baby foods and drinks, 57 % of customers are prioritizing vitamins & minerals over price.
Source: Mintel
KeHE Holiday Show & Trends | October- December 2025 259