FIRESIDE SIPS
Capitalize on the cozy fireside moments of the holiday season by stocking a curated selection of functional beverages that offer both warmth and wellness. Incorporate a touch of international options and flavors like masala chai, spiced ciders infused with immunity-boosting ingredients like vitamin C and ginger, or decadent hot chocolates enriched with adaptogens for stress relief. Feature mulled wine alternatives with added antioxidants or calming herbal infusions. By showcasing these wellness benefits, retailers can tap into consumer desires for comforting yet health-conscious options, driving sales and enhancing the in-store experience.
RW Knudsen Cranberry Orange Cinnamon Juice is a holiday in a bottle. Brewed with organic cinnamon and made with 100 % juice with no sugar added. Certified USDA organic, certified non-GMO Project verified, and kosher.
FESTIVE BREWS
Get ready for a holiday season brimming with vibrant and health-conscious cheer! Today ' s gatherings are seeing a delightful shift, with consumers( especially younger generations) eager for beverages that do more than just quench their thirst. Think beyond the usual and offer a curated collection of celebratory sips that are both inclusive and beneficial. Non-alcoholic drinks are becoming the go-to for those seeking healthier social alternatives. Retailers who embrace this trend can truly elevate their offerings with feel-good ingredients.
Wilderton Bittersweet Aperitivo is a masterful blend of grapefruit, orange blossom, and aromatic herbs, offering a lush, zesty, and satisfyingly bittersweet experience. Natural formulation without preservatives and designed for mindful indulgence, this aperitivo delivers a classic bitter complexity, perfect for crafting vibrant spritzers, zero-proof Negronis, or enjoying over ice with a splash of soda.
FAST FACTS
47 % of consumers cite familiar flavors as very important when purchasing beverages.
Dry January and New Year wellness goals drove double-digit growth in non-alcoholic beverages vs. January 2024.
35 % of customers have not tried beverages with anti-aging and anti-inflammatory benefits, but are interested in trying them.
Source: Mintel
KeHE Holiday Show & Trends | October- December 2025 133