Flynn Group Pedals Forward with Local Bike Race Involvement
Ignite Fitness Marches in Local Parade in New Mexico member news
Ignite Fitness staff enjoyed getting involved with the local parade in Farmington, New Mexico.
Parades bring a lot of excitement and cheer to a community, and
Ignite Fitness helped bring smiles to people’ s faces by participating in the 60th annual Connie Mack World Series Parade in Farmington, New Mexico, on July 25. Ignite’ s Farmington Planet Fitness ® staff, led by General Manager Ashley Ferris, marched and
Flynn Group Pedals Forward with Local Bike Race Involvement
drove alongside community members in the parade, handing out giveaways.
“ It was fun and exciting to promote the gym and just be involved in the community functions,” said Front Desk Employee at the Farmington PF ® Myron Lovato.
Ignite Fitness staff joined in the local festivities, walking and driving the parade route. There were six employees who walked in the parade. They handed out goodie bags with day passes, pens and bracelets, as well as tossed candy out to the parade crowd.
The franchise group’ s parade float was a car decked out in PF’ s signature purple and yellow. The parade was near and dear to the staff’ s hearts because Ignite has 17 clubs in New Mexico. The staff enjoyed interacting with everyone who came out to watch the parade.
“ Seeing the younger crowd so engaged and excited was inspirational. It really lets you know how valued our jobs are to everyone!” said Angeleena Bates, front desk employee at Farmington PF. G
Four of Flynn Group’ s staff members attended the 2025 GA400 Century Bike Race to share the benefits of being a PF member. The race had around 300 cyclists competing, as well as hundreds of bystanders watching the races.
Community involvement, especially with fitness-related events, is what Planet Fitness ® franchisees do best. On June 29, in Roswell, Georgia, Flynn Group attended the 2025 GA400 Century Bike Race, which brought in a large crowd of cycling fanatics. From 7 to 9:30 a. m., around 300 cyclists competed in multiple races, and community members came together to watch the action and cheer on the competitors. Those who attended were able to enjoy the food and beer trucks, as well as live music.
Flynn Group attended the event to get involved with the local community and share the benefits of being a member at Planet Fitness. Throughout the day, four of Flynn’ s staff members spread awareness about PF ® at their tent, handing out PF swag giveaways, including drawstring bags, beach balls and water bottles. Hundreds of guests passed through the event throughout the day, making it the perfect opportunity for Flynn Group to find new potential members and interact with current PF members.
“ The event had a great turnout. A lot of the guests who visited our table were current members of our club, so it was fun to interact and engage with them outside of our usual work environment while still helping bring brand awareness to those who were not so familiar with PF,” said Tuaka Jumbo, regional manager at Flynn Group. G
GearedUp | 2025 Issue 3
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