2025 Issue 3 | GearedUp

asked Google what were the most commonly searched questions related to customer service, and the question with one of the highest search volumes was“ What is good customer service?” That was being searched 2 to 3 times more than questions like“ What is great customer service?” or“ What is excellent customer service?”

It got me thinking as to why so many more people would be interested in only learning or caring about good customer service and how to provide it, when you could set yourself apart by striving to be excellent when delivering customer satisfaction.

Because the truth is that good customer service you’ re striving for, it’ s going to kill your business.

Now, I know that might sound a little crazy but stick with me here. See, here’ s what most business owners don’ t get: Just being good isn’ t going to cut it. Most companies are good, and at this point, good is just average.

Now, your customers? They’ re not just comparing you to your competitors anymore. They’ re comparing you to Amazon, to Disney, to that little coffee shop that remembers their dog’ s name.

And when you’ re just good … you’ re forgettable.

Now, you are reading this article titled“ What Is Good Customer Service” so my guess is that you’ re interested in ways to improve customer service in your business, which is a great thing and I’ m happy to have you here.

But I don’ t want to provide you with the tools to just be good enough. I want to help you move beyond that and get to a level where you can provide excellent customer service so that your customers never even want to think about doing business with someone else.

So, I’ m going to show you 10 traits that separate the businesses that survive from the ones that THRIVE, and more importantly, how you can turn each one into

a loyalty driving, profit-boosting machine. My goal with this article is to share with you key customer service skills that are necessary to deliver great customer service.

by Danny Snow

Responsiveness and Proactive Anticipation

Let’ s start with responsiveness. Most businesses think being“ responsive” means answering the phone on the third ring or responding to emails or inquiries within 24 hours.

Here’ s the difference: Good service and what most expect is to receive a response within 24 hours. That might meet customer expectations because as customers, we’ ve almost been conditioned to expect that from most companies. Excellent service, on the other hand, is

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