broker team,” said Pinnacle Chief Operating Officer John Holt.
Grand Fitness’ s most successful presale was a unit in Stafford, Virginia. It was the first club to market in an underserved area, so there was an expected demand for a new fitness studio in the area, which Grand Fitness took advantage of. The Stafford PF had almost 3,000 members before the club opened.
When asked what helped with the success of this presale, former Vice President of Marketing at Grand Fitness Shannon Meyers said that a“ full funnel media plan with strong spend support, including direct mail, out of home, digital advertising and streaming,” helped boost the location’ s presale performance. She also praised the club’ s great exterior visibility, as well as the general manager’ s hard work in executing a grassroots community engagement plan.
Even in overly saturated markets where there are already a lot of competing gyms or Planet Fitness clubs, presales can still gain traction if the right marketing is used. When National Fitness Partners held a presale for its Philadelphia( Juniata), Pennsylvania, location, it did not anticipate stellar results since the club was in an already wellestablished market. NFP already had 16 existing PF stores in
Philadelphia, with some of them being within five miles of the Juniata club. However, with the right marketing strategy, it was able to defy the odds.“ The club generated just under 1,000 joins with a join BC % of 93.1 % prior to opening – an exceptionally strong outcome, particularly for an
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