member news
2025 Issue 3 | GearedUp
10
Eclipse Fitness Welcomes Community Members into New Carrollton, Georgia, Club
Eclipse Fitness hosted a pre-opening construction event July 12 for its new club in Carrollton, Georgia, a town about an hour west of Atlanta. The event helped create excitement amongst the local community about the new club. New and current members were welcome inside the club lobby to see what the gym looks like, as well as to explore the amenities offered.
Eclipse Fitness ran a special deal for those who joined during the event – $ 1 down and the first month free. Additionally, all new joins were placed into a raffle drawing to potentially win a wide range of prizes, including a Ninja Kitchen blender, Visa gift cards, AirPods and much more.
The pre-opening construction event included a lot of entertainment for those who attended, including a photo booth with props to take pictures. Everyone was able to compete to win one of the PF ®-branded prizes on the spinning wheel. Chick-fil-A brought its mobile food truck, and MAJIC 107.5 radio station set up its tent, gave four special shoutouts about Eclipse’ s club opening and raffled off concert tickets.
Eclipse Fitness’ s staff worked hard to make sure everyone felt welcome during the event. All staff members greeted customers at the front door and gave them a virtual tour of the gym on their iPads. Eclipse Fitness’ s regional managers even cooked hot dogs for guests, making sure no one was hungry during the event. The staff’ s hard work paid off, as there were 130 new joins from the event. A little over 200-250 people attended.
“ The Eclipse team delivered an outstanding performance at the recent pre-opening construction event in Carrollton, Georgia. Thanks to a well-executed game
Texas Franchisees Show Support to Communities Impacted by Flooding
When severe flooding swept through the Texas Hill Country and Central Texas communities in July, many families were left to pick up the pieces of their homes and businesses in the aftermath. However, Planet Fitness ® franchisees with clubs in Texas did not let their local community members go through this terrible natural disaster alone. Instead, they rallied together to raise money for their neighbors in need.
Franchise groups, including Excel Fitness, Taymax Group, Black Duck Partners, The Maddox Group, Planet Fitness of El Paso Texas and Las Cruces New Mexico, Houston Fitness Partners and United Fitness Partners, all donated $ 500 per club they operate in Texas to support the families affected by the floods in the state. In total, the PF ® franchise groups donated a combined $ 100,000. These donations were used to support the Community Foundation of the Texas Hill
Eclipse Fitness created excitement about its new club opening in Carrollton, Georgia, with a pre-opening construction event.
Country’ s Kerr County Flood Relief Fund, delivering critical emergency financial assistance, mental health services and long-term recovery support to communities impacted in Kerr, Ingram, Hunt and neighboring counties.
The franchisee groups were happy to give back and lessen the burden for their members and families who live in the area. This fundraising effort showed how Planet Fitness franchisees are more than willing to support their members, inside and outside the club, and in times of success and strife.“ The devastation in the Texas Hill Country has deeply affected our teams in the area and the communities we serve,” said CJ Bouchard, CEO of Excel Fitness.“ In moments like these, we believe it’ s our responsibility to stand together and take action. By joining forces with our fellow Planet Fitness franchisees, we hope this donation offers immediate relief and longterm support to families facing the difficult
plan and a strategic investment in event promotion, the day was a resounding success. The turnout exceeded expectations, and the event generated strong momentum heading into opening week,” said CEO of Eclipse Fitness Toby Hines.“ Key to this success was early planning and clear role assignments for every team member. Regular strategy meetings ensured alignment, and the team’ s full buy-in created a seamless experience – even with the large number of guests in attendance. The event not only showcased Eclipse’ s operational excellence but also introduced a new playbook for future openings.” G
Many PF franchisees donated $ 500 for each club they operate in Texas to raise funds for the communities across the state impacted by the devastating floods this summer.
road ahead. Our hearts are with everyone impacted, and we remain committed to helping the region heal and rebuild.” G
Pictured is CEO of Excel Fitness CJ Bouchard. Excel Fitness operates 58 clubs in Dallas / Fort Worth, 12 in Austin, five in Waco / Killeen and five others throughout the state, bringing its contribution to the cause to $ 40,000.