ORGANIZATIONAL OVERVIEW
As part of the Better Business Bureau’ s family of organizations, the Foundation for Better Business is a 501( c)( 3) nonprofit equipping Texas entrepreneurs with the education, resources, and networks they need to thrive. Headquartered in Austin and operating from Ignite sparked by BBB, our small business accelerator, we deliver high-impact programs from foundational business curriculum co-developed with Accenture to leadership development for women entrepreneurs, support for trades-based businesses, peer coaching, and more. We serve both BBB Accredited Businesses ® and non-members alike, ensuring broad and inclusive access to opportunity. Backed by a growing network of corporate, individual, and philanthropic partners, and supported by a strategic partnership with the U. S. Small Business Administration, our work strengthens small businesses, fuels economic resilience, and drives shared success across Texas.
We launched a major expansion, rebrand, and strategic redevelopment in 2024. In 2025, we established our small business accelerator Ignite sparked by BBB, introduced bold new programs, forged new partnerships, and redefined our mission to dramatically extend our reach across Texas. While our initiatives are new, we are backed by the strength, stability, values, and resources of the Better Business Bureau serving the Heart of Texas 501( c)( 6)— the third largest BBB chapter internationally— serving over 15,000 Accredited Businesses across 105 counties in Texas.
OUR MISSION
The Foundation for Better Business propels the potential of Texas entrepreneurs by delivering essential education, vital resources, and powerful networks that spark growth, fuel leadership, and strengthen the entrepreneurial ecosystem of Texas.
THEORY OF CHANGE
If the Foundation for Better Business delivers impactful educational programs and creates space for entrepreneurial innovation, then more small businesses will thrive, leading to higher survival rates, stronger local economies, and a more resilient business ecosystem across Texas.
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