OUR VISION, MISSION, AND BBB STANDARDS FOR TRUST
OUR VISION OUR MISSION
An ethical marketplace where buyers and sellers trust each other.
BBB’ s mission is to be the leader in advancing marketplace trust.
BBB accomplishes this mission by:
• Setting standards for marketplace trust
• Encouraging and supporting best practices by engaging with and educating consumers and businesses
• Celebrating marketplace role models
• Calling out and addressing substandard marketplace behavior
• Creating a community of trustworthy businesses
BBB offers its national and local consumer services online and in person. Through our efforts, BBB helps millions of people each year.
• BBB sets standards for ethical business behavior and monitors compliance.
• Over 380,000 Accredited Businesses meet and commit to our high standards.
• BBB helps consumers identify trustworthy businesses, and those that aren’ t, through more than 6 million BBB Business Profiles.
• BBB sets standards for and evaluates thousands of advertisements each year to ensure that people can trust what advertisers say.
• BBB sets standards for and evaluates the practices of thousands of charities so that donors know where their money is going.
• BBB coaches businesses on ethical behavior and how to build stronger, more trusting relationships with their customers.
4