The AfMA Team
AfMA TEAM
MACE HARTLEY
Executive Director With almost 40 year’ s commercial experience spanning retail automotive, general insurance and fleet management, Mace has been the Executive Director of the Australasian Fleet Management Association( AfMA) for the past 10 years.
ZAANDRA BRIGHTWELL
Director, Strategic Programs Zaandra Brightwell is AfMA’ s Director of Strategic Programs. She has successfully led global & national fleet programs including managing a large complex fleet across 48 countries and the largest police fleet in Australia.
HANNU MATIKAINEN
Relationship Manager Hannu joined AfMA in June 2016 as AfMA’ s Relationship Manager in a newly created role and he has worked across a number of industries including building, automotive, hospitality and disability( not for profit) and has a strong WH & S and compliance background.
DEB BACON
Industry Learning & Development
Specialist Deb is an industry specialist with over 30 years’ experience for global automotive brands across sales, fleet, finance, operations, and franchising. With CPA and GAICD credentials, and Director experience for NRL Wheelchair Rugby League: a not-forprofit national sporting organization.
ANBY ALCOMEDAS
Communications Officer Anby is a content creation and refinement specialist. She has a passion for telling engaging stories and educating people through valuable content. She has spent the last 10 years refining her skills as a writer, researcher, proofreader, and editor.
ANTONINA JOSON
MONALISA MARIN
Director, Operations Monalisa brings over 20 years of experience in Fleet Management. Since joining AfMA in 2015, she has led key events, partnerships, and strategic initiatives. Known for driving innovation, promoting safety, and strengthening collaboration, Monalisa is valued for her ability to deliver practical solutions and build strong relationships that support long-term impact across the fleet industry.
BRAD FOAN
Industry Projects Specialist Brad is a seasoned automotive industry professional with over 30 years of operational experience across diverse roles from technician through to Fleet Manager, in both the government and private sectors. His proficiency extends beyond the automotive domain, as he boasts extensive experience in the live music and audio industry as well.
BRENDA GOODYEAR
Relationship Manager Brenda has over 11 years’ experience in the Automotive, Customer Service and the Fleet space as a senior administrator, most recently assisting fleets large and small with vehicle compliance. With a Diploma in Leadership and Management, along with his many other operational and automotive trade level accreditations, this affords Brad a broad and comprehensive understanding of the fleet industry, and its challenges.
BEA ARRIOLA
Digital Marketing Manager Bea is a seasoned digital marketing expert with over a decade and a half of extensive experience in online business development and management. She boasts remarkable expertise in project management, content marketing, and search engine optimization( SEO), having worked across various industries such as e-commerce, travel, publishing, and manufacturing.
NEV ZAMORA
Communications Officer Antonina is a writer, digital marketer, and artist with significant education and experience in content creation. Her career background in content creation, customer support, marketing, advertising, translation, and financial technology gives her a diverse and fresh perspective in her approach to communications.
Web Developer & Graphic Designer Nev is a seasoned web developer and graphic designer specializing in front-end development and creative design, He is known for his strong motivation and passion for technology. He has played a significant role in creating comprehensive websites
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