2025-2026 Media Kit | Page 5

NATIONAL CATTLEMEN & DIRECTIONS READERSHIP

VI

1,676
Other: 132 TOTAL: 25,330

V

2,330

VII

6,301

IV

6,507

III

2,545

II

3,618

I

2,221

71 %

OF MEMBERS CLAIM THE NEWSPAPER IS PRIMARY SOURCE OF NEWS AND INFO

66 %

OF MEMBERS PREFER TO RECEIVE INFO THROUGH NATIONAL CATTLEMEN
NCBA Membership represented by Region | Numbers as reported through August 2026

NATIONAL CATTLEMEN & DIRECTIONS READERSHIP DEMOGRAPHICS

TYPE OF OPERATION
SIZE OF OPERATION
80 %
Cow-Calf
21 %
Seedstock / Purebred
15 %
Stocker Operator
1 % Dairy 4 % Livestock Market Operator 22 % Farmer Feeder
13 %
Feeder Feedlot
4 % Other 2 % N / A
25 % < 50 Head 23 % 50-100 Head 20 % 101-250 Head 12 % 251-500 Head
2 % N / A 8 % 501-1,000 Head 7 % 1,001-5,000 Head 1 % 5,001-10,000 Head 2 % 10,000 > Head