NATIONAL CATTLEMEN & DIRECTIONS READERSHIP
VI
1,611
V
2,108
|
VII
5,838
IV
6,582
III
2,578
|
II
3,165
I
2,079
|
71 %
OF MEMBERS CLAIM THE NEWSPAPER IS PRIMARY SOURCE OF NEWS AND INFO
74 %
OF MEMBERS ARE AWARE OF THE DIGITAL PUBLICATION
|
Other: 132 TOTAL: 24,093
NCBA Membership represented by Region | Numbers as reported through September 2025
66 %
OF MEMBERS PREFER TO RECEIVE INFO THROUGH NATIONAL CATTLEMEN
NATIONAL CATTLEMEN & DIRECTIONS READERSHIP DEMOGRAPHICS
TYPE OF OPERATION
COW-CALF SIZE OF OPERATION FEEDLOT CATTLE MARKETED / YR
83 %
Cow-Calf
18 %
Seedstock / Purebred
17 % |
Stocker
Operator
|
16 % |
Feeder Feedlot |
21 % |
< 50 Head |
|
|
|
|
|
50-99 Head |
1 % Dairy 3 % Livestock Market Operator 14 % Farmer Feeder 25 %
23 %
100-199 Head
530 % 200 + Head
16 % < 50 Head 23 % 50-99 Head 18 % 100-199 Head 19 % 200-499 Head 23 % 500 + Head