2025-2026 Media Kit | Page 4

1 U. S. Consumer Product Safety Commission.
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NATIONAL CATTLEMEN

DIRECTIONS MAGAZINE

The annual National Cattlemen Directions magazine serves as a reference publication for the cattle industry. 12
The trusted leader and definitive voice of the U. S. cattle and beef industry.
NCBA. org
The State of NCBA
National Cattlemen’ s Beef Association
The Work Never Stops
Every day, NCBA is fighting on behalf of cattle producers in Congress, the White House and federal agencies. This year, much of that work has focused on blocking new regulations from impacting farms and ranches. This work includes suing to stop overreaching Bureau of Land Management( BLM) rulemakings, fighting to renew expiring tax provisions that would devastate family-owned cattle operations, and successfully partnering with other agricultural groups to submit a Supreme Court brief arguing for the overruling of the Chevron deference. Throughout the years many of NCBA’ s greatest victories have been limiting overreach by the federal government and keeping them far away from cattle operations.
Farm Bill
The House Agriculture Committee passed the 2024 Farm Bill out of committee in May on a bipartisan vote. Then, the Senate Agriculture Committee released Farm Bill frameworks on both the Democrat and Republican sides, not full legislative text but still positive progress. Unfortunately, the passage of this bill kicked off months of policy arguments on the massive nutrition assistance portion of the bill and on poison pills in the Senate Democrat Farm Bill framework which would badly hurt animal agriculture. Due to these debates, Congress won’ t have enough time to complete the Farm Bill process during this contentious election year. At the time of writing, NCBA is anticipating another short-term, one-year Farm Bill extension to be included in the government funding package in late September. NCBA supports both the bipartisan House and the Senate Republican versions of the Farm Bill, since both contain top NCBA policy priorities including strengthened risk management programs, support for disaster recovery programs, further promotion of voluntary conservation programs, and more funding for the foreign animal disease vaccine bank. This is not the first time a Farm Bill has been delayed for political reasons and it will not be the last. Remember, the 2008 Farm Bill was extended for nearly six years until it eventually passed. NCBA will keep advocating for Farm Bill policies that help cattle producers and will fight to the bitter end to stop any attempts to attach harmful riders that could increase the regulatory burden or push the cattle industry off course.
Lab-Grown Protein
2025 DIRECTIONS
THE OFFICIAL PUBLICATION OF NCBA
After a rapid rise in capital and media attention, lab-grown protein companies are struggling. In 2023, lab-grown protein was a media darling after receiving U. S. Department of Agriculture( USDA) and Food and Drug Administration( FDA) approval to market their product. Two high-profile restaurants in D. C. and San Francisco began serving lab-grown chicken and endless positive headlines propped up a stream of investment in the fake meat industry. This year, those restaurants have pulled fake meat from the menu. Notable cell-cultured startup SCiFI Foods, which was specifically working on replicating beef cells, folded and went out of business. And other major companies in the sector have struggled to scale up production, change consumer sentiment, and bring down costs to a level average Americans can actually afford. The lab-grown protein industry continues to stay afloat courtesy of major investors in New York and Silicon Valley, but they are no closer to convincing Americans that this is something worth eating. NCBA will not let up and will continue to stay vigilant on correcting the record about fake meat.
Currently, NCBA is building support for the Fair and Accurate Ingredient Representation on Labels Act( FAIR Labels Act). This bipartisan, bicameral legislation would end deceptive labeling practices on fake meat products and ensure consumers know exactly what they are buying at the grocery store. The FAIR Labels Act would require fake meat products to be labeled as“ imitation” and lab-grown products would need to be clearly labeled as“ lab-
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NATIONAL CATTLEMEN DIRECTIONS 2024
DIRECTIONS 2024
Let’ s champion
SM rider safety
Protect your farm’ s greatest assets
There are 100,000 estimated emergency department-treated injuries involving off-highway vehicles each year. 1 That’ s more than one accident every day. Nationwide ® is working to help prevent further loss of life and injuries among farmers, ranchers and rural communities by raising awareness of critical practices and training to safeguard your future.
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NATIONAL CATTLEMEN 13

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Industry Trajectory and Trends
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