2025-2026 Catalog | Page 347

MKT-438
Social Media Marketing
The adoption of social media in our culture drastically changed how we interact, communicate, and gather knowledge about each other and our world. In this course, students will learn the theory behind social media networks, how customers engage with these platforms, and how companies use this technology to build relationships and reach their audience. Discussions will include Social media strategy by platform and business goals and how to leverage social media across the customer journey. Students will be introduced to industry-utilized social listening and monitoring platforms and have the opportunity to conduct social media audits and post content on their classroom social media page.
MKT-441
Marketing Internship
This is a 120-hour work experience designed to afford the student a practical
experience in the application of business techniques and practices.
MLS-410
Med Immunohematology
Study of the theory of immunohematology. Emphasis is on antigen systems
of red cells and antibodies produced against these as related to blood
transfusions. Included will be methodologies used, the importance and
hazards of transfusion of human blood and blood components, quality
assurance, and the regulations governing blood banks.
MLS-415
Clinical Immunohematology
Performance of methodologies and problem-solving techniques in
immunohematology, to include cross-matching, antibody identification,
preparation and transfusion of blood and blood components, and
transfusion reactions.
MLS-420
MLS-425
MLS-430
Basic Hematology & Coagulation
Advanced Hematology & Coagulation
Clinical Hematology & Coagulation
Theoretical aspects of routine hematology and coagulation procedures are covered in detail. Normal cellular elements of the blood and bone marrow and coagulation factors are covered and correlated to appropriate hematology techniques.
Theoretical aspects of specialized hematology and coagulation techniques are reviewed in appropriate detail. Hematologic and coagulation disease states are thoroughly studied and correlated to the relevant basic and advanced techniques. Performance of various hematological and coagulation techniques are emphasized. Theory and comparison of techniques are discussed where pertinent. Appropriate pathologic states are thoroughly reviewed and
compare
MLS-435
Immunology
Study of the body ' s immune process, host reactions and diseases of the
immune system. The course will include laboratory immunology procedures.
MLS-440
Urinalysis & Other Body Fluids
Study of urine and other body fluids with emphasis on composition, theory
of laboratory tests and related pathology; includes clinical experience.
3.00
3.00 2.00
2.00
2.00
2.00
2.00
2.00
2.00