LAT-102 |
College Lat I |
This course will be a one-semester, college-level introduction to Ancient Latin. The focus will include fundamental vocabulary, grammar, pronunciation and translation. While the content of instruction will consist mostly of Classical Latin( the Golden and Silvery Ages), the pronunciation will be ecclesiastical. The rationale for this is founded upon the idea that Latin was a living, spoken language, evolving for nearly 2500 years, and the latest significant stage of that development( regarding pronunciation) was arguably the Latin of the Roman Catholic Church, which is still the official language of the Vatican. |
LAT-103 |
Interm Latin I |
This course will be a one-semester continuation of the Latin I college-level |
introduction to Ancient Latin. The progression from Latin I will involve a |
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more sophisticated treatment of vocabulary, grammar, pronunciation and |
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translation. While the content of instruction will consist mostly of Classical |
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Latin( the Golden and Silvery Ages), the pronunciation will be ecclesiastical. |
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The rationale for this is founded upon the idea that Latin was a living, spoken |
||
language, evolving for nearly 2500 years, and the latest significant stage of |
||
that development( regarding pronunciation) was arguably the Latin of the |
||
Roman Catholic Church, which is still the official language of the Vatican. |
MKT-207 |
Principles of Marketing |
An overview of marketing theory and application in the context of the corporate, global and digital environment is studied. Topics include strategic planning, consumer behavior and customer experience design, business consumer marketing, developing and managing product offerings, marketing research and intelligence, advertising, public relations, sales promotions, pricing strategies and developing a marketing plan. |
MKT-305 |
Crm Technology and Strategy |
Customer Managed Relationship( CMR) marketing puts the customer and |
their preferences at the forefront of how corporations conduct business. |
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Operational, analytic, and collaborative systems allow departments to |
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communicate effectively with consumers and build relationships. |
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Throughout this course, students will utilize Salesforce, an industry-leading |
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CRM software platform, to source, manage, and employ relevant |
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information to engage a target audience. |
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MKT-322 |
Professional Selling |
Sales is one of many channels in the marketing mix used to reach potential |
consumers. In this course, students will learn how to use customer analytics, |
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prospect for customers using email and social media, and provide value to |
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meet individual customer needs. There will be an opportunity to sharpen |
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negotiating, presentation, and listening skills relevant to sales roles and |
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future job interviews across various industries. |