BUS-351 |
Sports Marketing |
This course provides the student with basic knowledge and understanding of sport marketing and promotions for the educational, recreational and professional sport. The components of the course include developing products, sponsorships, special events, fund raising, public relations, promotions, and utilizing radio and television networks. |
BUS-352 |
Sport Business and Finance |
This course is designed to prepare the prospective sport manager with an overview of the major financial issues facing the sport industry. An analysis of the following areas will be undertaken; sources of revenue for sports organizations, a comparison of public and private sector funding in sports, and investment of public resources into private sporting facilities. |
BUS-353 |
Sport Law |
This application of legal principles is considered in relation to professional and amateur sports. Emphasis is placed on tort liabilities and the regulation of sport in a variety of settings. The governance structure of professional and amateur sports organizations will also be discussed. |
BUS-354 |
Athletics Administration |
This course is designed to introduce the student to the management issues |
faced by administrators within collegiate and high school athletics |
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departments. Students will develop an understanding of issues such as |
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governance, scheduling, NCAA and conference compliance, gender equity |
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and Title IX, conference membership issues, departmental structure, and |
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organizational goals in athletics, legal issues, and operating procedures. |
BUS-355 |
Facility Management |
This course investigates the functions of sport managers in the design, operation, and financing of sport facilities. Students will examine the issues pertaining to management of public and private arenas, stadiums, and multipurpose facilities. Management of temporary facilities for special events will also be considered. |
BUS-373 |
Labor and Industrial Relations |
This course includes topics such as collective bargaining, union and |
management negotiating strategies, the grievance process and a |
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consideration of public sector bargaining. The student will be expected to |
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complete a research paper and to review different types of grievances as a |
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part of their coursework. |
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BUS-374 |
Employment Law |
A survey course introducing the laws that impact the employee-employer |
relationship. The student will analyze how the law affects areas such as |
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hiring, compensation and safety as well as the laws governing discrimination. |
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A Pennsylvania application will be included where appropriate. The student |
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will be evaluated on the basis of examinations, case analysis, legal research |
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and Internet use. |