2024 Q3 REVIEW
Terminology Overview
KPI
KPI stands for key performance indicator , a quantifiable measure of performance over time for a specific objective . KPIs provide targets for teams to shoot for , milestones to gauge progress , and insights that help people across the organization make better decisions .
RevPAR ( Revenue Per Available Room )
Considered the gold standard of revenue performance for your property , RevPAR balances your rates with the number of nights your vacation home is booked . By focusing on RevPAR , we achieve a balanced number of bookings at optimal rates .
Average Stay Value
The Average Stay Value KPI is the average Unit Revenue by number of Guest Checkins during a selected time period . This does not include fees ( Other Revenue ( Average Stay ) or taxes . Key Data Calculation : Average Stay Value = Unit Revenue / Guest Check-ins .
ADR ( Average Daily Rate )
Perhaps the most widely used metric in the industry , Average Daily Rate , is exactly what its name implies : The average rate per day a vacation home books during a specific period of time .
Occupancy
This metric states the percentage of days a home is occupied during a specific period of time .
Feeder Market
The market of origin for potential and repeat guest .
APO ( Adjusted Paid Occupancy )
Adjusted Paid Occupancy ( APO ) is the percentage of days a home is occupied by paying guests during a specific time period . APO does not include homeowner stays .
NATUR AL RETREATS BY THE NUMBERS P . 9