Executive Summary:
2. Section 1: Familiarity- Overall reported familiarity increased in 2024 by 6 % as compared to 2024. 78.84 % of respondents were either Very Familiar or Familiar with Tourism Fernie’ s Marketing and destination management activities, vs 71 % reporting the same the previous year.
3. Section 1: Overall Satisfaction with Tourism Fernie
● Satisfaction with the use of MRDT / Hotel Tax Funds is 88.68 % in 2024.
● Overall perceived value of Tourism value is 88.46 % in 2024.
4 Research Analytics | Tourism Fernie