2024 Macro Trend Brochure | Page 8

INFLUENCED FOODS

Explore the newest viral foods trending on social media that are bringing customers into the store and offer a social media style assortment . From global cuisine with exciting flavors , to local products , and food and beverages with functional ingredients – you too can inspire the next generation of home cooks !
CHECK OUT KeHE ’ s Blog : Gen Z & the Grocery Industry
Inspire Gen Z and Millennials & Highlight Regional and International Flavors and Ingredients in Your Stores !

41 % of Gen Z and 50 % of Millennials are inspired by social media to try new cuisine types .

WATCH VIDEO
SOCIAL MEDIA REIGNS SUPREME

81 % of home cooks prepare recipes they discover on social media .

Get inspired with the best TikTok recipes of 2023

57 %

of Gen Zers say TikTok is primary source to discover new cuisines .
Sources : Mintel and Progressive Grocer
Follow popular influencers and celebrities on social media to stay in the know about what consumers are interested in !
WE HELP STOCK STORES WITH STORIES . ™
Stock your stores with KeHE Fresh Marketplace items your customers will love !