2024 Macro Trend Brochure | Page 6

SEEKING SUSTAINABILITY

CHECK OUT KeHE ’ s Blog : Nourishing You and the Planet
Being environmentally conscious doesn ’ t have to end with practices in the home . Suppliers and manufacturers are consistently innovating ways to implement sustainable practices , both in how the food is produced to the packaging itself . In fact , 41-42 % of Gen Z & Millennial shoppers say that sustainability & environmental claims are more important than price .
Sustainable retailers may want to let their beliefs be featured in their brand !
WATCH
VIDEO
Showcase ethically and sustainably sourced household cleaners , diapers , deodorant , and sunscreen !
Get tickets to see Common Ground , which sheds light on regenerative farming .
In the last year , 1 / 3 of new product launches featured at least one sustainability or ethical claim .

56 % of shoppers aged 18-34 are willing to pay more for sustainably sourced foods .

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Supporting Sustainability !

Sources : Mintel and Progressive Grocer