FINDING FUNCTIONALITY
Health and wellness goals are top of mind for consumers . According to Mintel , 85 % of consumers indicated that they currently eat or drink products that contain functional ingredients . Products that focus on energy , gut health , immunity , cognitive health , and hydration convey value . Stocking shelves with products that offer these benefits will drive purchases , as customers are willing to pay more for functional foods and drinks .
Put your functional food and drinks on display !
PRECISION NUTRITION
Purposeful consumption is a thing , as consumers leverage personalized data to find and buy micronutrients that align
28 % with their tastes and nutrition & health needs .
COGNITIVE RELOADED
WATCH VIDEO of consumers will pay more for food items with functional benefits .
As consumers remain keen on improving their holistic health , they are seeking out foods that optimize brain function , with ingredients such as Ashwagandha and adaptogens .
Let hydration and electrolyte products take center stage !
These products have grown from $ 142M in 2021 to over $ 500M in 2023 , with continued growth expected .
Sources : Mintel , Progressive Grocer , and SPINS