2024 Macro Trend Brochure | Page 2

CHECK OUT KeHE ’ s Blog : Customer Needs in Wellness

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BETTER FOR YOU IS EVOLVING INTO BETTER FOR US

There is a growing shift amongst consumers to prioritize not only their health , but the health of their loved ones , even pets ! This transition focuses on taking care of the whole self . Shoppers are grabbing for clean label , free-from , and nutrient-dense foods .
when brands include nutrition education on their packaging
CHECK OUT KeHE ’ s Blog : Consumer Beverage Trends Retailers Should Know About
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Stock your shelves with beverages offering health benefits your customers will love .
Pet owners are focusing on all-natural ingredients and reducing artificial additives .

53 % of consumers say “ low / no ” products aren ’ t really BFY

Sources : Mintel and U . S . Pet Food Market Report 2023